Weight loss content, sans the guilt.

Nutrisystem is all about empowering people to start a healthier lifestyle. Their meal plans get people who have little nutritional know-how and struggle with portion control into better habits. Because of this, they center so much of their marketing materials around gaining confidence instead of instilling guilt. I worked on content that was fun and engaging for users and potential users of the brand to inspire them to stick with or start up their new lifestyle with Nutrisystem. I concepted visuals and wrote post copy for a variety of social posts—videos, images, tweets, etc.