The voice of Drake’s Cakes.
Drake’s Cakes is a snack cake company owned by McKee Foods, the parent company of Little Debbie, Sunbelt Bakery, and others. You may remember them from the episode of Seinfeld where Jerry uses a Drake’s Coffee Cake as a bribe for Newman’s silence.
I’ve been at the helm of Drake’s Cakes social media for over five years. I am the voice of the brand, managing all aspects of the brand’s social presence across major platforms like Twitter, Instagram, and Facebook.
I build the entire content calendar monthly—concepting visuals and videos, writing scripts and post copy, and so much more. I’ve also written commercials, paid social copy, web page copy, packaging copy, and more for the brand.
That’s right, I am the duck.
Drake’s New Packaging
In 2021, Drake’s launched a colorful, bold new package design that really made their product stand out on the shelves amongst their competitors.
They asked me to come up with a couple of videos and a tag revealing the fun new design.
Devil Dogs’ 95th Anniversary
I was tasked coming up with content for social media and Hulu ads celebrating 95 years of Devil Dogs, a classic Drake’s treat. I managed a Devil Dogs social media takeover on the Drake’s page for the entire month, as well as concepting and writing the video above.
Social Media Videos
In addition to brand campaigns like Devil Dogs’ anniversary and new packaging, I also concepted and wrote many, many videos for the brand for social media. Here are just a couple.
